Melissa Hennekes brand identity
Although this laid-back glass artist requested a four-colour digital printing process for environmental reasons, we went with a simulated two-colour look and feel, so as not to clash or detract from her multi-hued glass work. The hand-drawn abstract ‘M’ and surrounding shapes echo the three-dimensional effect of fused glass. We created business cards, tags, price stickers and ‘about the artist’ cards that placed the emphasis on the beauty and simplicity of the work while remaining consistent with the artist’s new brand identity. This same look was carried into her online store and portfolio.