Chibi Planet brand identity
Chibi Planet Critters is a small business that faced a unique challenge. This local crafter had two target markets: children and tourists seeking an artisan souvenir. We were able to create a brand concept that appealed to kids and also attracted clients looking for that special gift to bring home from Vancouver Island. After implementing a new brand strategy in the signage, packaging, web site, and cards, Chibi Planet’s sales have increased by more than 50%.
The work ATR Design has done for me has turned my hobby into a fledgling business. With every customer that admires my business card, and recognizes my packaging, the value of having a smart, creative designer is reinforced for me.
– Kim McKay, Chibi Planet Critters