Branding and corporate package Who needs branding? A better question might be who doesn't need branding? It's universal; for a small, local one-person operation up to a large multi-national corporation, and all shapes and sizes of business in between. Your brand is what speaks for you, and your product or service, when you are not there to represent yourself.
A brand is a visual representation of your business’ personality. It’s what tells a potential client how professional and friendly you are. Or tells a potential buyer what a fantastic, and amazing product you offer.